THE SCIENCE
The UK is a dehydrated nation
79%
of UK adults have suffered physical symptoms of dehydration
The average UK adult drinks just 1.6 litres a day — well below the recommended 2 litres. Most don't even know they're dehydrated
3 in 4
adults regularly feel dehydrated
Effects of Dehydration
Fatigue
Reported by 47% of dehydrated UK adults — the most common symptom
Headaches
Fluid loss reduces blood volume, causing head pain and pressure in the head
Brain fog
Even 2% body water loss causes a 20% drop in cognitive performance
Muscle cramps
Electrolyte imbalance disrupts nerve signals causing painful contractions
Dizziness
Reduced fluid affects blood pressure, leading to lightheadedness
Poor Concentration
Dehydration is one of the leading causes of afternoon energy crashes
54%
drink less than the recommended 2 litres daily
30%
drink less than 1 litre a day or none at all